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Kova is a GLP-1 companion — a medical product people choose on trust. As Art & Creative Lead, I own all external brand communication — social, ASO, web, and packaging — built to earn that trust at every touchpoint.

SUMMARY

What's been done in the project?

• Defined a trust-first visual voice for a medical-grade product — credible, calm, human.
• Built art direction on real people and clinical clarity — no weight-loss hype.
• Owned every external brand touchpoint: social, ASO, web, and packaging.
• Designed the packaging system that carries the brand from unboxing to daily ritual.
• Crafted ASO creatives translating medical credibility into store conversion.
• Set one visual system — guidelines and templates — so every channel speaks the same language.
• Partnered with Product and Medical teams to keep every claim accurate and compliant.

The palette pairs a deep, calming green with a soft, warm ivory — a combination built for trust, safety, and clinical reliability. It frames medication-based care as it should feel: supportive, light, and non-intimidating, keeping users at ease and focused on steady, guided progress.